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Come The Creepy Freaks...
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There
must have been some magic in that old top hat they found...
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We'll
be taking a closer look at this game in the coming months
mainly because, yes, we really really like HeroClix, and want
to see if WizKids can hit another game out of the park.
And
we like the name. Only time will tell if the game can match
that.
Already,
though, it's a good move to lower the price point on this
game, in a package that combines a couple of different things
that we all know kids want.
WizKids,
LLC is taking a walk on the creepy side with the release of
Creepy Freaks(tm), the company's first game aimed at younger
players.
The theme
of this fast-playing, 3D collectable game is gross, scary,
disgusting fun. In the battle to crown the creepiest freak
of all, the game taps into gross humor kids love.
"I
like to think of Creepy Freaks as the 'Garbage Pail Kids'
of this generation-gross enough for kids to enjoy, but in
a tongue-in-cheek way that parents can appreciate," said
Jordan Weisman, founder and CEO of WizKids and creator of
the Creepy Freaks game.
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By day,
it's an IKEA storage cabinet...
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Creepy
Freaks characters include Frosty the Snotman, with his special
Chunky Sneeze attack; the hairball-spitting Spitty Kat; and
even SkeleHomie, whose slingshotting skull splatters brains
and eyeballs all over his tabletop victims.
Though
the characters confront each other with increasingly nauseating
imaginary moves, the game is geared toward nonviolence. The
object is to scare opposing figures in Freak Out(tm) contests,
and send them running away in horror.
"We
conducted extensive playtesting and focus groups with scores
of kids and parents to find out what grosses them out the
most, and we think we've definitely created a very fun game,"
added Weisman.
The game
characters are also fully collectable and tradable, like the
cards in popular collectable card games. There are 56 of the
funny creepy freaks available, and each one is grosser than
the next.
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But will
the kids buy it?
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To support
the release of Creepy Freaks, WizKids will be launching its
first-ever television advertising campaign, with commercials
planned to air on Nickelodeon, Cartoon Network and ABC Family.
Creepy
Freaks will be available at leading retailers nationwide this
September. It will be sold in Starter Sets and booster packs.
Starter Sets will each contain a kid Freak Leader figure,
three creepy freak figures and everything needed to play,
including an eye-popping DVD cartoon explaining the world
of the creepy freaks and the rules of the game. The suggested
retail price will be $12.99. Booster packs will each contain
two creepy freak figures and stickers, and will retail for
$4.99.
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