| Prices
So Low, They Must Be Crazy!
It's not often we get to publish this sort of news, that
a company has decided not to raise its prices. Granted, it's
only one book, but it does prove what anybody with half a
brain (oh, lord, I just channeled Jemas) has been saying for
years: if a lot of people buy a book, then the publisher can
keep its price down.
Sadly, Captain Marvel, the inspiration for U-DECIDE, is
still due for a price increase to $2.99, even though it won.
Due to the overwhelmingly enthusiastic response by readers
and retailers to the bold, new direction of the THUNDERBOLTS
that began with February's issue #76, Marvel is pleased to
announce that a planned price increase to $2.99 that was slated
to take effect with April's THUNDERBOLTS #78 has been cancelled,
and that the ongoing monthly series will retain its low $2.25
cover price.
Under
the creative direction of writer John Arcudi and up-and-coming
superstar penciler Francisco Ruiz Velasco, THUNDERBOLTS #76
completely reinvented the title, introducing readers to the
seamy underbelly of the supervillain community, where C-list
badguys without the ambition, brains or power to be real Marvel
Universe menaces bash each other's skulls in for a
few measly bucks in an underground "Fight Club"-style
network!
"Anytime
you reinvent a title you're always taking chances," said
Editor-in-Chief Joe Quesada. "What minimizes your risk
is always great content and great casting. This is a case
where casting the right artist with the perfect writer and
combining it with a bold new concept wrapped
within a great story is really paying off. Reports of the
new T-Bolts selling out and our own strong belief in this
series and its future made it an easy decision to keep the
cover at $2.25, and we hope fans take this opportunity to
give one of the year's most unique and visionary new series
a try."
THUNDERBOLTS
#77 goes on sale 3/19. Fans retailers still have until 3/27
to place orders for THUNDERBOLTS #78, on sale 4/16. THUNDERBOLTS
#77-79 continues the first story arc establishing the title's
new direction, and readers can look forward to an upcoming
two-part story arc guest-starring Spider-Man, beginning with
June's THUNDERBOLTS #80.
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