You knew it had to happen. As cool as those shiny new covers
for Marvel's Ultimate line have been, they're history. Yep.
Gone into the bin of such innovations as the Edsel, Disney
America, and the New Universe (oh, Nightmask, my Nightmask...)
This morning Marvel announced that they will be upgrading
the card stock on those covers. We will first notice the change
on Ultimate Spider-Man #36. And why not? That issue
continues the confrontation between Peter Parker and the thing
known as Venom. They need the stiff covers just to hold in
all the action. (I can't believe I just typed that.)
"Thanks to our retail partners we learned of, and then
confirmed that we had a problem and found a way to resolve
it," explained Editor-in-Chief Joe Quesada. "Although
the new cover stock on the Ultimate titles was actually the
same stock used on the entire Marvel Universe line, the high-gloss
film laminate gave the illusion of it being thinner, because
the added weight of the laminate forced the corners to flop.
We're confident that the upgrade in paper stock will be the
What anyone fails to mention is whether or not this will
cost us, the consumers. At $2.25, Ultimate Spider-Man
is currently one of the best buys on the stands. It would
be nice if Marvel can hold the cost down. So buy two.
Also from Marvel today come two more sneak peak images. Anyone
care to speculate?